Why cpf merge?
Coffee. Wine. Vibes. Not necessarily in that order.
CPF Merge isn’t your typical coffee shop. Or wine bar. It lives somewhere in between: where a slow pour meets a deep pour, and small talk becomes big connection. Built for the early risers, the night owls, and the in-betweeners who never skip happy hour (even if it starts at 10AM).
The Ask
Create content that speaks to both sides of the merge. Coffee and wine. Morning glow to golden hour. Chill, but intentional.
The Approach
We leaned into duality: light and shadow, movement and stillness, clean design with a gritty edge. Our shoot covered product photography, lifestyle content, and event visuals—everything CPF Merge needed to build an aesthetic that lives online just as well as it does in person.
What We Delivered
– Social-first visuals for Instagram and web
– Product photography (coffee + wine)
– Event coverage and recap reels
– Brand-aligned editing style and vibe curation
– Content strategy support and visual direction
The Vibe
Refined, but unfiltered. Cool without trying too hard. Like your friend who drinks natural wine and actually knows what they're talking about.
CPF Merge set the tone. We turned it into content.
